Showcasing at SCOOP London, Saatchi Gallery

After months or preparation our team was finally ready to participate at SCOOP London exhibition together with our UK partner.

The booth was designed in best Americandreams style and spirit. Our mission was to create a small but personal area for everyone to experience our ‘House of Colourful Knitwear’ in the best possible way.
The newest creations from Spring 23 collection here among Olly Cardigan, Miranda Pullover, Pepper Round Neck were introduced at the exhibition. Our new colours in pastel shades were added to the collection with inspiration of the light summer days to come.
Not only did we showcase our colourful pullovers but our sub-line BD20 by Americandreams too which is our curated collection of signature teddy coat in all colours of the rainbow. The ‘Fiona’ coat is the success of our sub-line and comes with a matching hat in similar teddy-wool.